![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/image-5.png\")
<\/figure>\n\n\n\nIt keeps changing.<\/strong><\/p>\n\n\n\n And that raises a simple question: does changing your identity actually make your brand better?<\/strong><\/p>\n\n\n\n Pepsi has redesigned its logo and visual identity several times over the years. Its latest redesign brought back some of its older visual elements while giving them a more modern look.<\/p>\n\n\n\n On paper, it makes sense. Brands need to evolve. What looked modern ten years ago might not look good today.<\/p>\n\n\n\n But there\u2019s a fine line between evolving a brand and constantly revamping it.<\/strong><\/p>\n\n\n\n A new logo is easy to notice.<\/p>\n\n\n\n A strong brand is much harder to build.<\/p>\n\n\n\n Pepsi has spent decades creating associations with youth, music, sport, entertainment and pop culture. Those associations are much more valuable than the logo sitting on the can.<\/p>\n\n\n\n So instead of asking, \u201cDoes our logo look modern?\u201d<\/strong>, brands should be asking:<\/p>\n\n\n\n \u201cWhat do people actually remember about us?\u201d<\/strong><\/p>\n\n\n\n That\u2019s where Pepsi gets interesting.<\/p>\n\n\n\n The latest identity doesn\u2019t completely forget where Pepsi came from.<\/p>\n\n\n\n It brings back elements of its heritage while making them feel more contemporary. The result is bold, energetic and designed to work across everything from packaging to digital platforms.<\/p>\n\n\n\n And that\u2019s probably the right approach.<\/p>\n\n\n\n The best rebrands don\u2019t erase the past.<\/p>\n\n\n\n They know what is worth keeping.<\/strong><\/p>\n\n\n\n When a brand keeps changing, there is always a risk of losing some of the familiarity people have built with it.<\/p>\n\n\n\n Pepsi doesn\u2019t really have an awareness problem. People already know Pepsi.<\/p>\n\n\n\n So the challenge isn\u2019t getting people to recognize the brand.<\/p>\n\n\n\n It\u2019s making sure that while Pepsi moves forward, people still recognize the Pepsi they already know.<\/strong><\/p>\n\n\n\n That\u2019s something every established brand should think about before hitting the redesign button.<\/p>\n\n\n\n This is where brands often get it wrong.<\/p>\n\n\n\n A rebrand becomes:<\/p>\n\n\n\n New logo. Done.<\/p>\n\n\n\n But that\u2019s not really branding. That\u2019s just changing the appearance.<\/p>\n\n\n\n A successful rebrand should answer a bigger question:<\/p>\n\n\n\n What are we trying to change in people\u2019s minds?<\/strong><\/p>\n\n\n\n If the answer is unclear, a new logo isn\u2019t going to fix it.<\/p>\n\n\n\n Pepsi\u2019s story isn\u2019t really about whether its latest logo is good or bad.<\/p>\n\n\n\n It\u2019s about knowing when to change and when to stay familiar.<\/strong><\/p>\n\n\n\n Before changing a brand, ask:<\/p>\n\n\n\n What should we keep?<\/p>\n\n\n\n What needs to change?<\/p>\n\n\n\n What do people already love about us?<\/p>\n\n\n\n And most importantly:<\/p>\n\n\n\n Are we changing because the brand needs it, or because we simply want something new?<\/strong><\/p>\n\n\n\n Because new doesn\u2019t automatically mean better.<\/p>\n\n\n\n Pepsi is a great example of how difficult it is to evolve a brand that is already iconic.<\/p>\n\n\n\n You can\u2019t stay exactly the same forever.<\/p>\n\n\n\n But you also can\u2019t keep changing just for the sake of change.<\/p>\n\n\n\n The goal isn\u2019t to become a completely new brand.<\/strong><\/p>\n\n\n\n It\u2019s to become a better version of the brand people already know.<\/p>\n\n\n\n That\u2019s what good branding should do:<\/p>\n\n\n\n Evolve without losing what makes you recognizable.<\/strong><\/p>\n\n\n\n Does Sparkpro<\/a> offer CGI and product visualization?<\/strong> <\/p>\n<\/body>","protected":false},"excerpt":{"rendered":" Pepsi is one of those brands that pretty much everyone knows. It has been around for more than 100 years, competed head-to-head with Coca-Cola,…<\/p>\n","protected":false},"author":1,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[3],"tags":[33,34,8,26,32,16,29,30,31,17],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-why-branding","tag-brand-audit","tag-brand-evolution","tag-brand-identity","tag-branding-strategy","tag-logo-redesign","tag-marketing-strategy","tag-pepsi","tag-pepsi-branding","tag-pepsi-rebranding","tag-visual-identity"],"jetpack_featured_media_url":"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/l-intro-1669129216-1156884858.jpg","_links":{"self":[{"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":1,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/79"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/media\/81"}],"wp:attachment":[{"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparkprocreatives.com\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Change Is Good. But Why Change?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/image-6.png\")
<\/figure>\n\n\n\nPepsi Gets One Thing Right<\/h2>\n\n\n\n
![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/image-7-1024x477.png\")
<\/figure>\n\n\n\nBut Here\u2019s the Problem<\/h2>\n\n\n\n
A Rebrand Isn\u2019t Just a New Logo<\/h2>\n\n\n\n
New colours.
New fonts.
New packaging.<\/p>\n\n\n\n![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-12-103931.png\")
<\/figure>\n\n\n\nWhat Pepsi Can Teach Us<\/h2>\n\n\n\n
![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/image-8-1024x517.png\")
<\/figure>\n\n\n\nThe Takeaway<\/h2>\n\n\n\n
![\"\"](\"https:\/\/sparkprocreatives.com\/blog\/wp-content\/uploads\/2026\/08\/image-10.png\")
<\/figure>\n\n\n\n
Can SPARKPRO <\/a> handle the complete branding process?<\/strong>
Yes. From strategy and visual identity to campaigns, content, and digital creatives, we can work across the entire brand journey.
Can SPARKPRO<\/a> work with our existing brand identity?<\/strong>
Absolutely. Sparkpro<\/a> can either build from scratch or work within your existing guidelines while improving the overall creative quality.<\/p>\n\n\n\n
Yes. Sparkpro <\/a>create CGI product visuals, animations, explainer videos, product renders, and campaign visuals.<\/p>\n\n\n\n